Best Sellers

Retro. Fruity. Made for everyday brushing.

Make brushing more enjoyable with Bubble Gum n-Ha Toothpaste. This fluoride-free formula features nano-hydroxyapatite (n-Ha), a biomimetic mineral that closely resembles the material naturally found in teeth, making up approximately 97% of enamel and 70% of dentin. With a fun, yummy flavor kids will ask for again and again and an easy-to-use flip cap, it's designed to make daily brushing simple for kids and parents alike.

Sweet. Juicy. Made for everyday brushing.

Make brushing more enjoyable with Blueberry Dragon Fruit n-Ha Toothpaste. This fluoride-free formula features nano-hydroxyapatite (n-Ha), a biomimetic mineral that closely resembles the material naturally found in teeth, making up approximately 97% of enamel and 70% of dentin. With a delicious fruit-forward flavor and an easy-to-use flip cap, it’s designed to make daily brushing simple for kids and parents alike.

Our Lemon Flavored Toothpaste: Sweet. Fresh. Floral.
Vibrant, citrusy lemon dances with hints of calming lavender. This power-packed toothpaste trades fluoride for nano-hydroxyapatite (n-Ha) a biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. n-Ha has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.

Our Most Powerful Mint Yet

Bold Mint is a fluoride-free toothpaste formulated with Nano-hydroxyapatite (n-Ha) and a custom blend of peppermint, wintergreen, and anise for an incredibly refreshing brushing experience. Our strongest mint yet, with the same familiar flavor notes as Ela Mint turned up for a bolder clean mint taste. It’s SLS-free, vegan, free from added parabens and artificial colors, and appropriate for sensitive teeth. Explore our full Nano-hydroxyapatite toothpaste collection.

Fruity. Floral. Creamy.

Inspired by the beauty of spring, Cherry Blossom n-Ha Toothpaste combines delicate sakura-inspired florals with sweet cherry notes for a smooth, refreshing brushing experience. This fluoride-free formula features nano-hydroxyapatite (n-Ha), a biomimetic mineral that closely resembles the material naturally found in teeth, making up approximately 97% of enamel and 70% of dentin. Perfect for those looking for a mint-free alternative with a unique flavor profile.